branding portraits, headshots

Imaging USA Recap

In Business & Personal Branding, Portraits, Small Business by Amy TLeave a Comment


It is important to me, as a professional photographer and an entrepreneur to invest in personal growth and education. I have learned over the years that my best learning style is to have hands-on experience. That being said, I was excited to attend the PPA (Professional Photographers of America) conference held in Washington DC this year.

Imaging USA is the longest-running photographic conference, trade show, and exhibit in the USA, attracting 10000 professional photographers each year.

This year, I had the opportunity to attend the conference in-person with a couple of my photographer friends from the Flourish Academy and we had a blast learning and practicing new techniques to level up our skills in order to give our clients the best experience ever.

This year, I attended a couple of pre-conference classes to learn how to develop your portrait style and creating amazing product photography. But I think, hands down, my favorite part of the conference was the pop-up photo walks. Here are a few of my favorite: 

Lighting with Scott Robert Lim and Stella Pro Lights

This was an amazing photo walk with Scott Robert Lim where he demonstrated lighting techniques for low-key and high-key lighting. Our model was amazing, Scott was extremely helpful and I learned so much about proper lighting angles to achieve such different looks.

lighting setup
Low Key Lighting Setup
branding portraits, headshots
Low Key Final Portrait
branding portraits, headshots
High Key Final Portrait
lighting setup
High Key Lighting Setup
lighting setup
Lighting Setup
branding portraits, headshots
Final Portrait

Photo walk with Sean Lara Photography and pro prints

I had another amazing opportunity to participate in a photo walk with Sean Lara Photography, as well as worked with some amazing models to learn posing and using off-camera flash to create a dramatic look to your portrait photography. Here are a few of my favorites from this walk:

branding portraits, headshots

Overall, Imaging USA was a great learning experience and I am extremely excited to incorporate what I learned in to my business to create amazing portraits for branding sessions, corporate headshots and more.

Are you interested in booking a session or learning more about how we can up-level your brand through professional photography?  Reach out below. I am looking forward to working with you!

This post is a part of a photography blog circle featuring photographers specializing in a variety of niches. To see what the next photographer is sharing for the weekly theme, check out Gretchen Ciccone with GCiccone Photography, sharing random acts of kindness for wedding days. Continue to click the link at the end of each post in the blog circle until you eventually find your way back here.

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